the future
of devices

About Events
Unlock the secret

The first turn-key device subscription solution for OEMs & retailers

437%
Subscription revenue growth has been 437% over the last decade, outpacing the S&P 500 by 4.6x.
75%
Of consumers are willing to pay for subscription services for technology products, indicating a strong market acceptance.
65%
The ecommerce subscription market is growing by more than 65% year on year and will surpass $900 billion by 2026.
“The future of computing is subscription based.
It allows for a more flexible and accessible approach to cutting-edge technology”
Jensen Huang, CEO of NVIDIA

why now?

We see a significant societal shift occurring, we believe that consumers no longer care about ownership. Digital subscription companies have a combined market cap of $15 trillion and this trend is moving quickly into physical items.

Consumers are no longer attracted to things that force them into debt traps, they want the freedom to use things as and when they need them with minimal commitment.

This represents a great opportunity for tech manufacturers and retailers as cyclical business models can be built to create profitable, sustainable and eco-friendly propositions that transform businesses, increasing both volume and value.

Our vision...
is to take the established B2B concept of “device as a service” to B2C.

Subscription is the consumer-friendly approach that allows access to the latest technology by balancing desire with financial and practical considerations.We empower tech manufacturers and retailers to own the entire customer experience by incubating a discrete, circular, subscription-based business model, alongside their traditional go to market channel, knowing that in the near future it will become the dominant way that consumers will access technology.

customer benefits

/

business benefits

customer benefits

/

REDUCE YOUR ENVIRONMENTAL IMPACT
Devices are often refurbished and reused, reducing electronic waste, appealing to customers desire to act environmentally.
PEace of mind
Includes additional services such as maintenance, insurance, and customer support, enhancing the overall user experience by reducing the hassle and cost of repairs and replacements.
never out of date
Consumers gain regular access to the latest technology so they can enjoy the benefits of innovation without being locked into an outdated device.
affordable & manageable
Manageable monthly payments, access for a fraction of the commitment of loans. Simply return if circumstances change or desire to upgrade, releasing the shackles of ownership.

business benefits

/

Data insights
Collect valuable data on usage patterns, preferences, and customer behaviours.
Competitive advantage
Consumers now prefer flexible usage options; subscription services position you favourably in the market, attracting new customers who prioritise affordability and access to the latest technology.
Improved inventory management
Consumers return devices after a specified period, we refurbish them allowing you to resell or re-rent, maximising the use of inventory. This reduces capital tied up in unsold stock.
Increased customer loyalty
Consumers remain engaged with a brand when they have ongoing relationships through subscriptions, creating opportunities for upselling and cross-selling additional products and services.
Recurring revenue streams
We create predictable, consistent cash flow for your business, improving financial planning and stability allowing you to build a more reliable financial foundation.

get to know us

Steve Gales

Founder
Founder of DaaSX. Co-founder of a successful promotions business in the tech sector. Former business manager at Dell, Compaq and HP. Steve has an in depth understanding of the challenges faced by CE sector businesses and has the vision and network to solve them.

Ade Harris

Ade has spent 25 years working on concept design, development and the delivery of consumer promotions, including incentivised product and product packaging recycling schemes.

Mitja Sadar

Chief Operating Officer
Mitja Sadar is a board member at DaaSX, bringing over 15 years of finance expertise. At tech rental giant Grover, he served as SVP of Finance, raising €1.6 billion in debt and €190 million in equity, driving expansion. A seasoned leader, he excels in fundraising and scaling startups.

Alistair Morelli

Former board level director at a global multinational and non-executive director at a UK high street retailer as well as co-founder of a successful fully integrated agency specialising in promotions and sustainability.

Michael Cooper

Proposition Director
Former Co-Founder of Perfect home and director of rent to own specialist Brighthouse. Mike brings an invaluable understanding of the complexity of rental as a business model in the UK, Europe and US.

Andrew Costello

A seasoned software development leader with a background in consumer facing technology. He heads up platform development, client integration and data sciences.

Reach Out and Connect

Drop Us a Line

We value your feedback and look forward to hearing from you. We will respond promptly to assist you with your needs.

Your Message
Has Been Sent
Oops, something went wrong! Please double-check your submission and try again.